“Cartoon Network is one of Zee’s most-watched channel, and helps them collect subscription revenues,â€� adds Screwvala. He also pointed out that kids’ channels drive pay revenues of the bouquet of channels they belong to. Similarly, kids’ channels are on the growth path,â€� UTV’s Hungama channel promoter Ronnie Screwvala said. €œNews channels have grown from Rs 30 crore to a Rs 400-crore segment. With total ad revenues of just Rs 100 -110 crore, kids’ channels just have around 1.5% of the advertising share in satellite television. The share of the advertising pie for this genre is even smaller. Is there enough revenue for all these channels to survive? Or, will some fall by the wayside like Hallmark’s sister channel Kermit did despite critics raving about its programming?Īs things stand, TAM Media figures show that kids’ channels account for just 2% of the entire channel share.
Viacom’s ‘Nickelodeon’, a failure so far in India, has re-tailored itself with a Hindi feel to catch. While Sony Entertainment has just announced the launch of the Animax channel on July 5, UTV will be launching its channel Hungama this August.Ĭartoon Network has structured a special channel for pre-schoolers called Pogo, and Disney is to come up with up to 3 channels this year. MUMBAI: After the news channels, it’s the turn of the cartoon and kids’ channels to invade the Indian skies.
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